Website builds
A site that does the first half of the sale.
Most small-company websites are a brochure with a phone number on it. That is a missed opportunity, not a design problem. I write and build the site the way I would run the first ten minutes of a sales call.
Twenty minutes. I pull the site up live and tell you what I would change.
The teardown
What I usually find
Nothing exotic. The same four things, on nearly every site I open.
It says what you do, not who it is for
"Full-service commercial contractor" describes four hundred companies. A visitor cannot tell in four seconds whether you are the one for their job, so they open the next tab.
No price signal anywhere
People will not call to find out if they can afford you. Give a range, a starting point, a typical project size — anything. The ones who cannot afford it were never going to close, and you just stopped paying for their phone call.
Six calls to action, so effectively none
Call, text, email, quote form, chat widget, newsletter. Every extra choice is a chance to choose nothing. One next step, repeated.
Nothing is measured
Half the sites I look at have analytics that were never wired to the form, so nobody can say which page produced a job. You cannot fix what you are not counting.
What you get
What a build includes
Copy written, not collected
I write it. You are not filling in a content questionnaire and waiting. We do one call about your offer and your objections, and I draft from that.
Built to load fast
Static pages on a real CDN. No page builder, no eleven plugins, no theme that adds a second and a half to every load on a phone.
Tracking proven before launch
GA4 and conversion events wired to the form and the phone number, and demonstrated firing while you watch. This site runs the same setup — I am not selling you something I have not proven on my own domain.
Yours at the end
The code, the domain, the analytics account. If you fire me you keep all of it. Nothing is hostage.
How a build runs
- 01
Teardown call
Free, twenty minutes. What I would change and roughly what it is costing you.
- 02
Offer call
One hour on what you sell, who buys it, and the objections you hear most. This is the whole discovery phase.
- 03
Draft
Copy first, in a document, before anything is designed. You edit it. Arguing about words is cheap; arguing about a built page is not.
- 04
Build and launch
Design, build, tracking, and go live. Typically two to three weeks from the offer call.
What it costs
Published, because you should not have to sit through two calls to find out whether you can afford this.
Teardown
Free
A live walkthrough of your current site and what I would fix first.
- Twenty minutes, on a call
- The specific list, in priority order
- Yours to keep and do yourself
- No deck, no proposal follow-up sequence
The Build
Most common$4,500
one-time
A complete five-to-seven page site, written and built end to end.
- Copy written for every page
- Five to seven pages, mobile first
- Contact form routed to your inbox
- GA4 and conversion tracking, proven working
- Launch, DNS, and handover
- Two to three weeks
50% to start, 50% at launch.
Build and run
$4,500 + $1,500
build, then monthly
The same build, then ads and ongoing changes once it is live.
- Everything in The Build
- Ad management on search and paid social
- Ongoing page and copy changes
- One monthly report that means something
- Month to month after the first 90 days
Ad spend is billed to your own account, not through me.
Questions people actually ask
What if I already have a site I do not hate?
Then do not rebuild it. Take the teardown, fix the three things at the top of the list, and spend the money on ads instead. I will tell you that on the call if it is true.
Who writes the copy?
I do. That is most of what you are paying for. The design is the easy half — 10 years of hearing the same objections on the phone is the part you cannot outsource to a template.
What is it built on?
Next.js on Vercel — the same stack as this site. It is fast, it is cheap to host, and it does not need updating every six weeks so a plugin does not break the contact form.
Can I edit it myself afterwards?
Text changes, yes — I will show you where. If you want a full page builder so anyone in the office can restyle the homepage, I am the wrong person. That freedom is how most sites end up needing a rebuild.
How long does it take?
Two to three weeks from the offer call, assuming you turn the copy draft around. The delay is almost always the copy review, not the build.
Start with the teardown
Twenty minutes on your current site. You keep the list of fixes whether or not you hire me.