Sales infrastructure
I build and fix sales engines.
A website that turns traffic into conversations, and ads that keep them coming. I spent 10 years closing high-ticket deals before I built any of this — I know where a lead goes cold, because I've been the one on the phone when it happened.
Twenty minutes, free. I pull your site up live on the call and tell you what's costing you deals.
The diagnosis
Where the revenue actually leaks
It is almost never the thing owners think it is. Three places I find it, in roughly this order, almost every time.
The site is an objection you never get to answer
A buyer decides whether you are the serious option before anyone picks up the phone. If the site looks like it was thrown together in 2016, you start every call a point down and you never find out why.
Leads arrive, then sit
Small teams lose more deals to a slow callback than to price. The form goes to an inbox nobody watches, and the job goes to whoever answered first. That is a plumbing problem, not a sales problem.
The comp plan quietly pays for the wrong thing
If the plan rewards booked appointments over closed revenue, or volume over margin, your reps will do exactly what you paid them to do. They always do. That is not a character issue.
Where to start
Two things fix most of it
Get the site right, then buy more traffic for it. In that order — paid traffic pointed at a site that does not convert just loses money faster.
Websites
A site written like a sales call: what you do, who it is for, what it costs, and one obvious next step. Tracking wired up and proven to fire before launch.
What a build costsFillAd management
Search and paid social pointed at the site, managed monthly. You get a number that means something and a straight answer about whether it is working.
How the retainer worksHow it goes
Three steps. No discovery phase that bills for six weeks of meetings.
- 01
Teardown call
Twenty minutes. I open your site and your ads while we are on the phone and tell you what I would change, what I would leave alone, and what I think it is costing you. You keep the list either way.
- 02
Build
Copy first, then design, then build. You see it before it goes live. Analytics and conversion tracking are proven working before launch, not promised after.
- 03
Run
Ads, changes, and one monthly report with the numbers that decide anything. If a channel is not working I will tell you to stop spending on it.
We also build software
KickSplit Commissions tracks commission payouts for sales teams — the same problem, one layer down. Separate product, separate app, sold to sales teams rather than to everyone.
Also available
The rest of it
Websites and ads are where most people start. When the problem is the team rather than the pipeline, these are the other three things I do.
Fractional sales leadership
Someone who has run a team holding the standard, riding calls and coaching your closers — without a full-time VP salary.
Commission and comp consulting
Rebuild the plan so it pays for the behaviour you want, and so the math survives contact with a spreadsheet in month three.
AI consulting
Where the tools genuinely take work off your team, and where they are a demo that wastes a quarter. Both answers are useful.
What I can't show you yet
No case studies. No logo wall. No “trusted by 50+ businesses.” KickSplit Consulting is new, and you would spot the padding anyway — everybody does.
What I can show you is this site and 10 years of carrying a quota. Most people pitching you a website are marketers who read about sales. I am a closer who learned to build.
Book the teardown. Twenty minutes and you will know whether I know what I am talking about. That is a faster read than any case study.
Questions people actually ask
Who is this for?
Owners and sales leaders at companies between roughly 5 and 50 people, where revenue depends on someone closing a deal. If you still know every rep by name, that is the right size. Not marketing departments and not enterprise.
Is this an agency?
No. It is a sales operations company. Some of what I sell is software, some is service. You deal with me, and I am accountable for the outcome either way.
What does a teardown actually cost?
Nothing, and there is no deck. I look at your site and your ads on the call and give you the list. Plenty of people take the list and fix it themselves, which is fine.
How is this different from the software at kicksplit.io?
KickSplit Commissions is a separate product for sales teams tracking commission payouts. Different codebase, different buyer, different site. If that is what you came for, the link is in the top right.
Start with the teardown
Twenty minutes, no pitch deck, no pressure. Worst case you get a list of fixes and do them yourself.