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Pricing

Pricing Guide

Published because nobody should sit through two calls and a proposal to find out whether they can afford this. Marketing first, then the software, then consulting, which is quoted from the first call. Every figure on this site is on this page.

The whole page, in one list

Every number below, in one list. Tap a line for the detail.

Marketing

Software

Consulting

Marketing

Four packages, priced per channel

The package is per client; the price is per channel. Each channel — Google Ads, Meta, TikTok, local search and Google Business Profile, organic SEO, organic social — is priced by its own monthly ad spend, and what comes with the package follows your highest-priced channel. There is no minimum ad spend.

The four marketing packages. Each price is per channel, per month, set by that channel’s own monthly ad spend.

  • Kickoff

    Under $2,500/mo in ad spend

    $799

    per channel / month

    Setup
    $1,000 per channel
    Initial term
    90 days
    Website, yours to keep
    Basic, 5 pages
    Hosting
    $50/mo add-on
    Care plan
    $150/mo add-on
    CRM · Complete plan, 5 seats
    Not included
    Strategy calls
    Not included
  • Grow

    $2,500–$5,000/mo in ad spend

    $1,199

    per channel / month

    Setup
    $1,000 per channel
    Initial term
    6 months
    Website, yours to keep
    Premium, 8–12 pages
    Hosting
    Included
    Care plan
    $150/mo add-on
    CRM · Complete plan, 5 seats
    Included
    Strategy calls
    Quarterly
  • Dominate

    $5,000–$10,000/mo in ad spend

    $1,499

    per channel / month

    Setup
    $1,000 per channel
    Initial term
    6 months
    Website, yours to keep
    Premium, 8–12 pages
    Hosting
    Included (in the care plan)
    Care plan
    Included
    CRM · Complete plan, 5 seats
    Included
    Strategy calls
    Monthly
  • Scale

    $10,000+/mo in ad spend

    10%

    of ad spend, per channel / month

    $1,000/mo minimum

    Setup
    $1,000 per channel
    Initial term
    12 months
    Website, yours to keep
    À la carte
    Hosting
    À la carte
    Care plan
    À la carte ($150/mo)
    CRM · Complete plan, 5 seats
    À la carte ($299/mo)
    Strategy calls
    Monthly

Every channel, in every package, includes

  • Campaign build and ongoing management
  • Ad copy and creative direction, written for the platform
  • Landing pages built for the campaign
  • Conversion tracking and call tracking
  • A monthly report that leads with cost per booked job

Terms

  • No minimum ad spend — each channel is priced by its own spend
  • Ad spend is separate, billed by the platform to your own card, at cost, never marked up
  • CRM seats above the five included bill at KickSplit Commissions list price: $25 per additional rep on the Complete plan
  • After the initial term, month to month with 30 days notice

One channel is one service. Google Ads and Meta together are two channels, each priced by its own spend. Organic posting to your own pages is its own channel, separate from the ads, and content and backlinks come inside SEO. Which ones you need depends on your market and how fast the phone has to ring, and we will say which to skip.

Running more than one channel?

Your highest-priced channel stays at full price. Every other channel gets a loyalty discount that grows the longer you are with us: 10% in your first year, 15% in year two, 20% in year three, and 30% from year four on.

  • Tenure counts from when you first became a client, as long as you stay a client. A channel added later gets your current discount straight away.
  • Only a full cancellation resets tenure.
  • Setup fees are not discounted.

Monthly price of each channel after your highest-priced one, by year as a client

PackageYear 110% offYear 215% offYear 320% offYear 4+30% off
Kickoff$799 full price$719.10$679.15$639.20$559.30
Grow$1,199 full price$1,079.10$1,019.15$959.20$839.30
Dominate$1,499 full price$1,349.10$1,274.15$1,199.20$1,049.30
Scale10% of spend, $1,000 min9% of spend$900 min8.5% of spend$850 min8% of spend$800 min7% of spend$700 min

Websites, hosting and care

Bought on their own, or included with a package. Either way, the site is yours.

Basic website

$500one-time

Everything a small operation needs to look like the serious option and take a call.

  • Five pages, written for you
  • Mobile first, fast on a phone in a driveway
  • Contact form routed to your inbox
  • Booking calendar embedded
  • Google Analytics 4 wired to the form

Included with the Kickoff package.

Book a call

Premium website

$1,000one-time

The version built to convert, with a real page for every service area you cover.

  • Eight to twelve pages
  • A page per service area, structured for local search
  • Custom copy built around your offer and objections
  • Conversion-focused layout throughout
  • Google Business Profile optimisation

Included with the Grow and Dominate packages.

Book a call

Custom build

By quote

Multi-location builds, quoting and booking flows, portals, integrations with what you already run.

  • Scoped and quoted from the first call
  • Custom functionality and integrations
  • Multi-location architecture
  • Migration with redirects mapped
  • A real number before any work starts

Hosting only

$50per month

Keeps the site online, on SSL and backed up after launch. No content edits — those come with the care plan.

  • Hosting
  • SSL certificate
  • Backups
Book a call

Website care plan

$150per month

Keeps the site fast, current and online after launch. Attaches to any build.

  • Hosting, SSL and daily backups
  • Uptime and security monitoring
  • Monthly content and copy edits
  • Analytics reporting

The upgrade from hosting only: hosting plus monitoring and monthly edits.

Book a call
  • Half up front, the balance at launch
  • Two rounds of revisions included; a third bills at $150 an hour, and we say so before the meter starts
  • You own the domain, the code and the analytics

Software

KickSplit Commissions

Our own product, and the one part of this page with paying customers behind it already. Sold on its own at kicksplit.io, or as the centre of Sales Engine.

KickSplit Commissions

From $79per month

Commission tracking, CRM and pipeline for the whole team. Our own product — a separate app at kicksplit.io, sold under its own agreement, included in Sales Engine and available on its own.

Monthly price by plan
PlanPer month
Commissions Lite5 payees included · $4 per additional payee$79
Commissions5 reps included · $15 per additional rep$199
Complete5 reps included · $25 per additional rep$299
ScaleCustom

The plans are set at kicksplit.io, and kicksplit.io/pricing always has the current list.

  • Lead package: 25,000 more lead entries for $29 a month on the CRM plans. Complete includes 100,000.
  • Quoted separately: White Glove Onboarding, Sales Leadership, App Training, Custom Integrations, and Data Cleansing & Historical Migration.

Package

Sales Engine

Companies with reps who close.

From $2,424per month

KickSplit Commissions for the whole team, a comp plan rebuilt so it pays for the right outcome, and a weekly cadence with someone who has run a floor. The half of the business marketing cannot fix.

  • KickSplit Commissions for the whole team
  • Compensation plan audit and rebuild, included free
  • Advisory: a weekly sales training call and monthly one-on-ones with your reps
  • Full pipeline and KPI buildout inside the platform

Terms

  • The Complete plan at kicksplit.io list price, plus $2,000 a month advisory
  • Ten-seat minimum — ten seats of Complete is $424, which is where $2,424 comes from
  • From $2,424 a month at ten seats; each additional seat is $25 a month
  • Twelve-month contract, billed monthly, no annual prepay

Read this first. Ten seats is $2,424 a month; fifteen is $2,549; twenty is $2,674. The advisory inside this package is the weekly-call cadence. Full fractional leadership, three calls a week, is the standalone practice below.

Consulting

Five practices, delivered in-house

Higher ticket, different buyer, and the part we deliver ourselves. Every practice is quoted from the first call, in writing, before any work starts. Two come free with the software on the right agreement.

Compensation plan audit and rebuild

By quoteone-time project

A full audit of the current plan, a new structure modelled against your last twelve months of real deals, and the rollout that lands it without losing anyone.

  • What the current plan is really rewarding
  • New structure modelled on your actual deal history
  • Draws, clawbacks, splits, tiers and accelerators
  • A written plan your reps can follow
  • How to announce the change

Free with a twelve-month KickSplit Commissions agreement of eight seats or more, and included in Sales Engine.

Book a call

Sales process and training buildout

By quoteone-time project

The stages, the qualification, the call structure and the training that makes a team run the same way twice.

  • Pipeline stages and exit criteria defined
  • A qualification framework your reps will actually use
  • Call structure and objection handling
  • Onboarding and ramp for new hires
  • Built into the platform, not a slide deck

Free with a three-year KickSplit Commissions agreement of fifteen seats or more.

Book a call

Fractional sales leadership

By quotemonthly engagement

Someone who has run a team, in your business every week — without a full-time VP salary.

  • Three training calls a week with the team
  • Monthly one-on-ones with every rep
  • Pipeline reviewed properly, not read out
  • Hiring against a scorecard
  • Three-month minimum, then month to month

We take two of these at a time. Embedded engagements — weekly cadence, ride-alongs, full team buildout — are quoted separately.

Book a call

Business analysis

By quote

Getting three systems to agree on what a lead, an opportunity and a closed deal actually are — then building the handful of numbers that should drive a Monday meeting.

  • Definitions agreed and documented
  • CRM, accounting and spreadsheet reality reconciled
  • Unit economics per lead, per booked job, per closed deal
  • Dashboards people will open
  • Scoped from the first call
Book a call

AI implementation

By quote

Priced on the outcome, not the tooling. Cutting a two-hour quoting process to fifteen minutes is worth something specific, and that is the number we work from.

  • Audit of where the week actually goes
  • Working automations in the tools you already run
  • A straight answer on what to ignore
  • Training so the team keeps using it
  • Scoped and quoted from the first call
Book a call

Terms

How buying works

The parts people usually have to ask about, written down instead.

  • Ad spend is yours

    Billed to your own card by the platform, at cost, never marked up and never routed through us. Our fee is management only, priced per channel by that channel’s spend, and there is no minimum.

  • You own the accounts

    The domain, the ad accounts, the Business Profile, the analytics — all in your name, with us added as a manager. If we stop working together you keep every bit of it and the history that goes with it.

  • Builds are half up front

    Fifty percent to start, the rest at launch. Two rounds of revisions are included; a third is billed hourly, and we will tell you before the meter starts.

  • Billed monthly, never prepaid

    Everything bills monthly. There is no annual price and no discount for paying ahead. The marketing packages and Sales Engine carry a fixed initial term instead — 90 days on Kickoff, six months on Grow and Dominate, twelve months on Scale and Sales Engine — and after any initial term it is month to month with 30 days notice.

Questions about pricing

Why is the price per channel?

Because each channel is its own campaign, with its own budget, its own build and its own report, and a small one is less work to run well than a large one. So every channel is priced by its own ad spend. The package — the website, hosting, CRM seats and strategy calls that come with it — is per client, and follows your highest-priced channel.

Why is Scale a percentage?

From $10,000 a month the work grows with the budget, so the fee does too — and 10% is the bottom of the usual 10–20% range, not the middle. Below that line every package is a fixed monthly price per channel.

Is there a minimum ad spend?

No. Every channel is priced by its own spend, and Kickoff covers anything under $2,500 a month. We will still tell you on the call if a budget is too small to learn from — that is advice, not a gate.

Is the ad spend included in the fee?

No, and be careful with anyone who says it is. The fee is management. Your ad budget goes straight to the platform on your own card at cost — we never touch it and never mark it up. We work out what that budget should be on the call, from what a customer is actually worth to you.

Why do the terms differ by package?

Because nothing here can be judged fairly in less than 90 days — month one is learning, month two is cutting what lost money, month three is where the number starts to mean something. Kickoff is 90 days. Grow and Dominate are six months, because the Premium build, hosting and CRM seats come with them from month one. Scale is twelve months. After any initial term everything is month to month with 30 days notice.

Can we start smaller?

Yes. A Basic site is $500 and you can walk away with it. Plenty of people start there, get the phone ringing on their own, and come back for traffic later.

What if we need something not on this page?

Then it is a quote, and you will get a real number before any work starts. Multi-location builds, custom integrations and every consulting practice are scoped on a call rather than guessed at here.

Do these prices ever move?

They can. We update this page when a price changes, but the update can lag behind the change, so call before you decide and we will confirm the current number. Whatever this page says, your signed agreement is what sets the price. What we will not do is quietly reduce what you get and keep the price where it was.

Not sure which one you are?

Twenty minutes on a call and we will tell you — including when the answer is that you do not need us yet.