Plans and pricing
The numbers, on the page.
Published because nobody should have to sit through two calls and a proposal to find out whether they can afford this. Most people should buy one of the two packages. Everything is also available on its own.
Packages
The two ways most people buy
Each bundles something that has a price of its own further down this page. That is the point of them.
Lead Engine
Contractors, local services, anyone who needs the phone to ring.
The website and the ads that point at it, as one thing. The build is included because we would rather manage traffic going to a page we built than argue about whose fault the conversion rate is.
- A custom website — a $1,000 build, included
- Google Ads: full campaign build and ongoing management
- Landing pages built for the campaigns
- Conversion tracking and call tracking
- Monthly reporting that leads with cost per booked job
- Hosting, SSL, backups, security and monthly edits
- No setup fee and no build cost
- Six-month initial term, then month to month
- Ad spend is separate and billed to your own card at cost
Sales Engine
Companies with reps who close.
Commission software for the whole team, a comp plan rebuilt so it pays for the right outcome, and a weekly cadence with someone who has run a floor. The half of the business marketing cannot fix.
- KickSplit Complete for the whole team
- Compensation plan audit and rebuild — a $3,000 project, included
- Weekly sales training call
- Monthly one-on-ones with your reps
- Full pipeline and KPI buildout inside the platform
- Software priced per team, plus $2,000/mo advisory
- Ten-seat minimum, annual prepay
- Twelve-month term
Websites on their own
Buy the build without a retainer. You own it outright at the end either way.
Basic
$500
one-time
Everything a small operation needs to look like the serious option and take a call.
- Five pages, written for you
- Mobile first, fast on a phone in a driveway
- Contact form routed to your inbox
- Booking calendar embedded
- Google Analytics wired to the form
Premium
Most common$1,000
one-time
The version built to convert, with a real page for every service area you cover.
- Eight to twelve pages
- A page per service area, structured for local search
- Custom copy built around your offer and objections
- Conversion-focused layout throughout
- Google Business Profile optimisation
Included free with an ad management retainer — see Lead Engine.
Custom
By quote
Multi-location builds, quoting and booking flows, portals, integrations with what you already run.
- Scoped and quoted from the first call
- Custom functionality and integrations
- Multi-location architecture
- Migration with redirects mapped
- A real number before any work starts
Ads and upkeep
Available separately if you already have a site you are happy with.
Ad management
$899
per month
Google Ads built, run and reported on. Without a build attached.
- Campaign build and ongoing management
- Ad copy and creative direction
- Conversion and call tracking
- Monthly report
- 90-day initial term, then month to month
$500 setup fee. Ad spend is separate, billed to your own card at cost, and never marked up.
Website care plan
$150
per month
Keeps the site fast, current and online after launch. Attaches to any build.
- Hosting, SSL and daily backups
- Uptime and security monitoring
- Monthly content and copy edits
- Analytics reporting
Consulting
The in-house practice
Higher ticket, different buyer, and the part we deliver ourselves rather than pointing you elsewhere for.
KickSplit Complete
Commission tracking, CRM and pipeline for the whole team. Our own product — a separate app at kicksplit.io, included in Sales Engine and available on its own.
- 5 seats — $425/mo
- 10 seats — $550/mo
- 20 seats — $800/mo
Compensation plan rebuild
$3,000
one-time project
A full audit of the current plan, a new structure modelled against your last twelve months of real deals, and the rollout that lands it without losing anyone.
- What the current plan is really rewarding
- New structure modelled on your actual deal history
- Draws, clawbacks, splits, tiers and accelerators
- A written plan your reps can follow
- How to announce the change
Included at no charge with an annual KickSplit Complete agreement. Seat minimums apply.
Sales process and training buildout
$5,000
one-time project
The stages, the qualification, the call structure and the training that makes a team run the same way twice.
- Pipeline stages and exit criteria defined
- Qualification framework your reps will actually use
- Call structure and objection handling
- Onboarding and ramp for new hires
- Built into the platform, not a slide deck
Included at no charge with a multi-year KickSplit Complete agreement. Seat minimums apply — we will work it out on the call.
Fractional sales leadership
Most common$4,000
per month
Someone who has run a team, in your business every week — without a full-time VP salary.
- Three training calls a week with the team
- Monthly one-on-ones with every rep
- Pipeline reviewed properly, not read out
- Hiring against a scorecard
- Three-month minimum
We take two of these at a time. Embedded engagements — weekly cadence, ride-alongs, full team buildout — are quoted separately.
Business analysis
By quote
Getting three systems to agree on what a lead, an opportunity and a closed deal actually are — then building the handful of numbers that should drive a Monday meeting.
- Definitions agreed and documented
- CRM, accounting and spreadsheet reality reconciled
- Unit economics per lead, per booked job, per closed deal
- Dashboards people will open
- Scoped from the first call
AI implementation
By quote
Priced on the outcome, not the tooling. Cutting a two-hour quoting process to fifteen minutes is worth something specific, and that is the number we work from.
- Audit of where the week actually goes
- Working automations in the tools you already run
- A straight answer on what to ignore
- Training so the team keeps using it
- Scoped and quoted from the first call
Terms
How buying works
The parts people usually have to ask about, written down instead.
Ad spend is yours
Billed to your own card by the platform, at cost, never marked up and never routed through us. Our fee is management only, and it is flat rather than a percentage of spend — a percentage would pay us more for spending more of your money.
You own the accounts
The domain, the ad account, the Business Profile, the analytics — all in your name, with us added as a manager. If we stop working together you keep every bit of it and the history that goes with it.
Builds are half up front
Fifty percent to start, the rest at launch. Two rounds of revisions are included; further rounds are billed hourly, and we will tell you before the meter starts.
Annual prepay saves ten percent
On anything recurring. If you already know you are in for the year, there is no reason to pay monthly for it.
Questions about pricing
Why is the website free with an ad retainer?
Because ads pointed at a page we did not build is the worst version of this for both of us. If the campaigns underperform, nobody can tell whether it was the traffic or the landing page, and we end up arguing about it. Building it ourselves removes that conversation entirely. The build is a $1,000 job either way.
Is the ad spend included in the $899?
No, and be careful with anyone who says it is. The $899 is management. Your ad budget goes straight to Google on your own card at cost — we never touch it and never mark it up. We work out what that budget should be on the call, from what a customer is actually worth to you.
Why a six-month term on Lead Engine?
Because you are getting a $1,000 website for nothing, and because ads cannot be judged fairly in less. Month one is learning, month two is cutting what lost money, month three is where the number starts to mean anything. After six months it is month to month.
Can we start smaller?
Yes. A Basic site is $500 and you can walk away with it. Plenty of people start there, get the phone ringing on their own, and come back for traffic later.
What if we need something not on this page?
Then it is a quote, and you will get a real number before any work starts. Multi-location builds, custom integrations, embedded sales leadership and AI work are all scoped on a call rather than guessed at here.
Do these prices ever move?
Published prices are what we charge. If a project is out of range we would rather cut scope than pretend the number is different — fewer pages, fewer channels, a smaller build. What we will not do is quietly reduce what you get and keep the price where it was.
Not sure which one you are?
Twenty minutes on a call and we will tell you — including when the answer is that you do not need us yet.