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About

One thesis. Three things built on it.

KickSplit, LLC was set up for a single idea: sales teams perform when the systems around them work, and they stay when they get paid correctly. We built the commission software first. The marketing and the consulting grew out of what that taught us.

It started as a problem seen from the inside

KickSplit was founded by an operator out of high-ticket sales and sales management — not by marketers who read about selling. That is the whole origin, and it explains most of what the company does and does not do.

The recurring pattern was never a selling problem. It was that the website lost the deal before the call. That leads sat in an inbox over the weekend and went to whoever rang back first. That the commission plan paid most for the easiest deals rather than the ones the company most needed closed. All fixable, none of it being fixed, and nobody in the building whose job it was.

So we started building the fixes instead of complaining about them.

We built the software first

The first thing we shipped was KickSplit Commissions — commission tracking and a CRM for sales teams, at kicksplit.io. It is a real product in Initial Commercial Release, with paying customers using it to run actual payouts.

Building it taught us the thing that now runs through every engagement: a comp plan that looks elegant on a slide breaks in the first payroll run. The split rule nobody wrote down. The clawback that fires twice. The rep who is right about the math and now trusts nothing. We had to fix those in code, before Friday, for people whose paycheque depended on it.

That is a different education from reading a book about incentive design.

The services grew outward from the product

Software solves one slice: knowing what people are owed and trusting the number. The rest of the problem is not a software problem. It is a website that does not earn the call, channels that do not fill the calendar, a comp plan built wrong at the root, and often nobody senior holding the standard on the floor.

So the services practice grew outward from the product. Marketing is the front door — the website built to earn the call, and the Google, Meta, TikTok, local and organic channels that keep the calls coming. Consulting is the depth — AI implementation, fractional sales leadership, commission and comp design, sales process and training, business analysis, all delivered by us. And the software is the proof: the one part of the company with paying customers behind it, and the reason the rest is credible.

Three things, one company, one standard. KickSplit Commissions is sold under its own agreement at kicksplit.io, and you never need to buy one thing to get another.

Where this goes

Sales infrastructure, as one accountable thing

Most companies buy the pieces of their sales operation from people who never speak to each other. The agency owns the leads. A different consultant owns the process. A spreadsheet owns the commission math and nobody owns the spreadsheet. When the number is down, every one of them can point somewhere else.

We think that is the actual problem, and that it is worth being the company that refuses the excuse. The plan, the people, the pipeline and the payout are one system, and someone should be accountable for all four.

That is what we are building toward. We are early, we are honest about being early, and we would rather be judged on the first twenty minutes of a call than on a page of adjectives.

How we got here

  1. Before

    Years in high-ticket sales, then managing the people doing it

    Carrying a quota, then running the floor. Long enough to watch the same three failures repeat at every company, and to notice that none of them were the salespeople.

  2. 2025

    KickSplit, LLC founded

    Set up around one thesis — sales teams performing and getting paid correctly — with the intention of building the fixes rather than advising on them.

  3. Then

    KickSplit Commissions ships

    Commission tracking and CRM for sales teams, live at kicksplit.io and now in Initial Commercial Release with paying customers running real payouts through it.

  4. Now

    The services practice opens

    Marketing and consulting, under the KickSplit name: websites, managed channels, and the five practices delivered in-house. Early, deliberately narrow, and taking on work.

Principles

How we work

  • Say the real number

    Every number is on the pricing page. If a project is out of range you find out in four seconds rather than after two calls and a proposal.

  • No manufactured proof

    When there are results worth showing, they will be on this site with the client named and the numbers attached. Until then you get a straight account of where we are, and that is deliberate.

  • One accountable party

    Some production on the marketing side runs through specialist partners under our direction, the way it does at every firm this size. Consulting is delivered by us, with no subcontracting. Either way you never get handed off, and the accountability for the outcome is ours.

  • Measure it or do not claim it

    Conversion tracking is proven working before launch on every build. It is also why the analytics on this site had to be right first — it is hard to sell measurement you have not bothered to wire up on your own domain.

  • Tell people when to not buy

    If the site is fine and the real problem is that nobody follows up on Saturday, a rebuild wastes your money. We would rather lose the deal than take it knowing that.

  • Build for the handover

    The code, the domain, the ad accounts, the analytics, your data in the software — in your name, from day one. If you stop working with us you keep all of it. Nothing is held hostage.

The formal bits

KickSplit, LLC is a Tennessee company serving clients across the United States. The marketing and the consulting are contracted with KickSplit, LLC directly. KickSplit Commissions is sold under its own agreements at kicksplit.io.

Reach us at sales@kicksplit.com, or call (865) 221-7410.

Twenty minutes is the fastest way to judge this

No deck. We look at what you have and tell you what we would do about it.

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