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Write the page your buyer is searching for.

Google can only rank a page that exists. If someone types "how much does a metal roof cost" and you have no page that answers it, you are not in the running, however good the company is. We find the searches your buyers make before they call, write the pages that answer them, and keep going — because content is most of what SEO actually is.

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We will show you on the call which of your buyers’ questions you have no page for.

How it is sold
Part of SEO
included in the SEO channel
Time to judge it
6–12 months
the same clock as SEO
Counted as
Calls and forms per page
not word counts
In your name
Every word
published on your domain

What it is for

Content is not a blog nobody reads.

Most business blogs are a list of posts nobody asked for — "five tips for spring", written to hit a weekly quota. They do not rank, because nobody searches for them, and they do not sell, because they do not answer anything. That is not what we mean by content.

We mean the pages a buyer goes looking for. A page for every service you sell. A page for every place you serve. A straight answer to the question people type before they call — what it costs, how long it takes, whether it needs a permit, repair or replace. Pages like that rank, and they sell, because the person reading has the problem today.

Every piece is planned from real search data, briefed from the objections we hear on the phone, and measured by the calls it produces. A page that ranks and never produces a call gets rewritten.

What we do

What we write

All of it comes with the SEO channel, and you see every piece before it goes live.

Pages that sell

  • A page for every service you sell
  • A page for every town or area you serve, written about that place
  • Pricing and process pages — what it costs, what happens, how long
  • Comparison pages: repair or replace, this material or that one

Answers that rank

  • The questions buyers type before they call, answered straight
  • FAQs built from real searches, not guesses
  • Guides worth linking to, so other sites do
  • Older pages refreshed when they start to slip

Planning and measurement

  • A content plan from real search data, month by month
  • Each piece aimed at one search worth winning
  • Rankings and calls tracked per page
  • Pages that rank and never sell, rewritten

How it runs

Planned first, written second, measured after.

  1. 01

    Find the gaps

    The searches your buyers make that you have no page for, ranked by how likely each is to turn into a job.

  2. 02

    Plan

    A month-by-month plan: which pages, in which order, aimed at which searches. You see it before anything is written.

  3. 03

    Write and publish

    Pages briefed from the questions we hear on the phone, written for the buyer first and the search engine second.

  4. 04

    Measure and rewrite

    Rankings and calls tracked per page. What works gets more like it; what ranks and does not sell gets rewritten.

Fit

Who it is for

Worth it when

  • You sell more than one service, or serve more than one place
  • Customers ask the same questions on every call
  • You are running SEO, or about to
  • You would rather own pages that bring calls than rent clicks forever

Skip it when

  • You want a weekly blog post for the sake of having one
  • You need calls this month. Content is the slow half
  • Nobody can edit or add to your site. Fix that first
  • You want content without the SEO around it. A page nobody links to and Google cannot crawl does not rank

Content: questions people actually ask

Is content extra on top of SEO?

No. It is part of the SEO channel. SEO without content is mostly technical housekeeping.

Who writes it?

We do — planned and briefed from your offer, your area and the objections you hear on the phone. You see every piece before it goes live, and you never fill in a content questionnaire and wait.

How much content do we get?

What your market needs, set out in the plan before any writing starts. More pages is not the goal. Pages that bring calls are.

Do we need a blog?

Not necessarily. Most of the content that brings calls is service pages, place pages and straight answers. A blog is one place to put some of it, not a goal in itself.

Can we write some of it ourselves?

Yes, and you probably should for anything only you know. We will shape it so it can rank, and tell you which topics are worth your time.

Pricing

Pricing is published

Content is part of the SEO channel, which is priced on the four packages like every other channel. It is not sold by the word or by the post.

See the numbers

Also on the marketing side

Everything else we run

Find the pages you are missing

Twenty minutes. We show you the searches your buyers make that you have no page for.

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